Google Analytics Installation & Analysis
They've hired a bunch of smart cookies over at Google over the years, and they've been kind enough to share many of the wonderful tools they've built in that time with the public. One of the tools is Google Analytics - a stat tracking application that lets you monitor nearly every important metric you would want to know about your site.
Learn who your users are
Find out which pages are you most popular, how long your visitors are staying there and how they're finding you. Figuring out who your users are is a great first step towards further optimizing your site.
Tracking goals and objectives
If you know who you want and where you want them to go, it's easy (For us.) to setup Google Analytics to convert your visitors into dollars. You can take the guess work out of determining the value of your visitors by putting an actual price on them.